Zaxby’s continues to hit the online market with its unending offers and reward programs. Since its launch in 2022, the Georgia-headquartered food chain app has expanded and operates in over 900 locations. At a time when the restaurant industry is cutting down on loyalty rewards, the outlet is going beyond the expected by introducing more welcoming bonuses and loyalty rewards.

A free Big Zax Snak meal is Zaxby’s welcome offer for downloading their app and registering for the Zax Reward Program. According to the company’s Chief Marketing Officer, Patrick Schwing, the meal comprises a Coca-Cola drink, crinkle fries, toast, sauce, and three chicken fingers. Mr. Schwing acknowledged that the welcome program has exceeded the company’s new clients’ expectations. Moreover, customers are valuing their loyalty programs as it is evident that the number of the app’s active users has doubled since September.

Their app has an App Store rating of 4.7 and has been downloaded over 11.4 times, symbolizing customer satisfaction. The exceptional rating is attributed to the points redeeming program and the continued membership rewards. According to the online restaurant’s press release, the Free Delivery May Sundays and April’s Last Week Free Delivery. The Point Based Rewards is another popular loyalty program allowing consistent customers to earn points, which they can redeem with free menu items or dollar-off purchase discounts. For every dollar you spend on the app, the company awards you 10 points, whose accumulation becomes more rewarding.

Though the app was established in 2022, Zaxby’s joint was established in 1990. The technological advancement made the outlet introduce the online app, downloadable on iOS or Google app stores. As America’s fastest-growing online food chain, it offers various fast food and drinks. However, the chicken sandwich has made the most sales.

The American food outlet has able leadership comprising Bernard Acoca, Donny Lau, Sharlene Smith, and Michelle Morgan as CEO, CFO, Chief Operating Officer, and Chief People Officer, respectively. The leadership has unveiled top-ranking marketing strategies, such as social media adverts, main media adverts, and the appointment of brand ambassadors. For instance, UGA’s Brock Bowers was appointed its brand ambassador in April 2022. Like this page on Facebook, to learn more.


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