In an article entitled “Evolve or Fail: CEO Laura Rea Dickey on the Mantra that Helped Dickey’s Barbecue Restaurants Thrive”, the Dickey’s CEO discussed how she transformed the company’s marketing strategy, integrating it with the technological innovations of the information age such as big data and artificial intelligence.

Regional cuisine rarely had the opportunity to grow bigger than what the region allowed. The food was contained within those borders.

Part of its charm was that visitors had to come back to the area if they wanted to have this food again. That’s no longer the case, and all one needs to do is take a peek at Laura Rea Dickey Net Worth, which is quite impressive.

She is the CEO of Dickey’s Barbecue Pit, which is a big deal in Texas since it continues to stick to the Texan BBQ traditions.

While it’s definitely big there, it’s starting to shine beyond Texas with Laura Rea Dickey’s visionary leadership. Here’s a CEO who understands today’s technology and knows that the world has never been more connected, thanks to things like the internet and social media platforms.

Tech has made it easier for folks to travel and find out about things that are going on outside one’s borders. Information traveling quickly and freely allowed Dickey’s Barbecue Pit to spread beyond Texas, and she couldn’t be happier.

As much as Laura believes in tech’s ability to spread her company’s good food, she believes in Texan BBQ even more. With the right spotlight, it’s going to get international recognition because the food is divine. There’s no way not to fall in love with it, no matter where a person is from.

About Laura Rea

Laura Rea Dickey wasn’t always the leader and manager of this franchise that now supports more than 500 locations in the United States of America.

She took over the company a few short years ago in 2016. When she took over, she was excited. Soon after a dream took hold, it’s been driving her ever since. She had a dream of making this company a global one.

Under her guidance, the company now has a total of seven locations throughout the world. The company has also made a few deals that should help them open up even more locations in places like Singapore and the United Arab Emirates. It’s wild that Laura was brought onto the company to serve as a consultant, and now she’s so much more. This is a long way from her humble beginnings and her successful education at the Texas Christian University. Go here for related information.


Additional information about Laura can be found on