Alejandro Pena, the CEO of Keter, has grown the outdoor furniture firm by prioritizing customers and the community. Pena has been at the helm of the company since 2016, and under his leadership, Keter has seen significant growth. The company, which was founded in Israel in 1948, now operates in more than 100 countries around the world.

Alejandro Pena has made it a priority to put customers first, and this has been key to Keter’s success. He has also focused on building a strong community around the brand. Keter’s products are designed to be durable and long-lasting, and the company places a strong emphasis on sustainability.

One of the ways that Keter has built a strong community is through its social media presence. The company has more than 1.5 million followers on Facebook, and it regularly shares photos of customers using Keter products. This helps to build a sense of connection between the brand and its customers.

Keter has also been committed to sustainability. The company has set a goal to make all of its products from 100% recycled materials by 2028. Keter has also implemented a number of initiatives to reduce waste and promote recycling.

Alejandro Pena believes that Keter’s success is due to its commitment to customers and the community. He has said that he wants Keter to be known not just for its products, but also for its values. With Pena at the helm, Keter is well positioned to continue its growth and success in the years ahead.