Joseph Ashford, founder of the multi-level marketing firm K4 in London, understands as well as anyone the absolute importance of company culture. He believes in investing in the unique abilities of each employee and encouraging them to implement professional integrity into every business decision they make. Through close collaboration Joseph Ashford believes you can find great success. Although Joseph Ashford had a difficult upbringing, losing his parents and sister in a short timeframe, he believes that the adversity has taught him a lot and has made him stronger. Prior to founding K4 in London Joseph Ashford worked in a variety of industries at various positions, from entry-level employees all the way up to executives. This gave him the breadth of marketing knowledge it took to strike out on his own. It is not just business that motivates Ashford; however, it is the ability to give back to his community that he loves most. He founded the charity called The Butterfly Foundation after hearing the story of a young boy, Mason White, who was born with a genetic disorder called epidermolysis bullosa. Through his wealth, Ashford hopes to help others reach a better quality of life.
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In the business world, Ashford has helped K4 expand into many different sectors since its founding in 2014. They offer strategic planning, financial services, and even property management through their newly founded segment K4 Opulence, which deals specifically with property within the UK. Ultimately, Ashford has founded a company in K4 that emulates its owner’s values of collaboration, communication, and aspiration to success.