Immensa Labs, a Saudi-based startup born from the thriving innovation ecosystem in Riyadh, is today unveiling its strategy to develop an Additive Manufacturing (AM) solution on a regional scale.

The company focuses on developing this disruptive technology for the various industries that have already invested significantly in 3D printing and are now looking for ways to leverage AM’s potential. It includes automotive, aviation, energy and power generation plants, biomedical sectors, construction and infrastructure projects, and electrical fittings manufacturing companies.

Immensa Labs is backed by Misk Ventures and a private investor group and is led by experts that have co-founded successful startups in the region. By leveraging additive manufacturing, these companies are also creating new products and building on the industry benchmarks in high-tech manufacturing.

The company provides technology and services that allow customers to have new products custom-built to their requirements while giving them access to their digital design platform. The technology is applicable in various industries, ranging from aerospace, aeronautics and defense, automotive, power generation, and construction machinery. The solution’s vision is to introduce a new level of efficiency that will allow companies to get more value out of their manufacturing resources while improving customer experience through the digital design and manufacturing continuum.

The company already has customers from Saudi Arabia, United Arab Emirates, Bahrain, and Oman. At the upcoming Hyper Manufacturing 2019 conference in Riyadh, Saudi Arabia (November 25-27), executives are expected to announce their plan for expanding its offerings across the region.

Immensa has so far raised an undisclosed Series A round from Misk Ventures. Misk Ventures, the Jeddah-based investment firm backed by Saudi macro investor Prince Al-Waleed bin Talal’s Kingdom Holding Company, was launched in 2018 with a $500 million asset pool.

“We aim to accelerate the industrialization of 3D printing in the region, all while giving customers a new dimension of innovation and delivering solutions that provide equipment companies with new business opportunities,” said Mohamed Ali Al-Ajmi, co-founder and CEO of Immense.