Activision Blizzard is an American video game holding company with its headquarters in Santa Monica, California, and is the world’s largest gaming company. Over the span of its history, Activision has released more than 300 video games, primarily focusing on three genres: first-person shooters, real-time strategy, and massively multiplayer online role-playing games. They also publish many other games, including mobile games, books, comics, and more.
Reasons for Activision Blizzard’s Success
Activision focuses on a single game category, and each game offers numerous hours of replayable play. The games that Activision releases are of the highest quality. Many critics agree that Activision Blizzard’s best games are as good as or better than the most popular games from larger competitors, such as EA Games, Take-Two Interactive, and THQ.
- Business Relationships
Blizzard is publicly traded and has great relationships with most public stock exchanges. When Activision Blizzard releases a new game, it’s on almost every platform, including the latest consoles from Sony and Microsoft.
- Quality Control
It has programmers, producers, and testers working on each game they publish. They ensure that all aspects of the game are up-to-code and at the highest levels of quality before releasing it to the public. Any bugs or technical problems are ironed out before release to minimize negative press coverage.
Blizzard has created a modular business model that allows the company to expand and contract as needed. They can take on new or smaller games or drop out of the market if sales are not strong enough to make the investment profitable.
Activision Blizzard News
Blizzard and Major League Gaming (MLG) announced a partnership that will bring MLG’s Pro Circuit competitions to the largest video game platform in the world.
MLG is the largest professional videogame league in North America. While League of Legends and StarCraft II are two of the most popular titles at MLG events, the organization also hosts tournaments for Call of Duty, Halo, and FIFA. Earlier this year, Activision Blizzard announced that it had purchased a majority stake in MLG.
The company is a large gaming company with high-quality and entertaining titles to provide years of fun gaming. With a proven business model, consistent quality, and a flat management structure, it’s no wonder the company is the most profitable in the world.