Abrdn is a global investment organization helping clients to save, plan, and invest for the future. As of 31st December 2022, they managed and administered assets worth 500 billion pounds for clients globally.

Abrdn Businesses


The organization is among the best investment organizations thanks to its insight-generated and wide-ranging research, local market knowledge, and investment expertise. They have diversified and personalized their investment services to fit different clients’ financial needs and goals.

  • Individuals who manage their investments and savings
  • Financial advisors and wealth managers managing investments and savings for clients
  • Institutions like insurers, charities, pension schemes, family offices, universities, and treasurers

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This business allows the company to offer technology and financial planning solutions to financial advisors across the United Kingdom, allowing them to increase value for their clients and business.


Abrdn’s personal business is powered by the second biggest direct-to-customer investment platform across the UK. The business helps individuals in the country save, plan, and invest in a manner that suits them.

Return To The FTSE 100 Index

Abrdn was dropped from the FTSE 100 index in August 2022 after being excluded from the top UK corporations. That happened because of the effects of the Aberdeen Asset Management and Standard Life merger in 2017. It also suffered a 40% decline in its share worth from the beginning of 2022.

FTSE Russell revealed that they would rejoin the index on the blue-chip shares listing in November 2022. Some efforts to return the company to its former glory included the Interactive Investor transaction, integrating a new brand technique, rationalizing underperforming funds, and announcing a chunky capital return program.

Stephen Bird, the organization’s Chief Govt, said that some people are frustrated by the slow-paced change since the merger happened. He added that he has been working for the organization since September 2020, and they are moving as fast as they can manage the change.