Sudhir Choudhrie: A Philanthropist and Entrepreneur Enhancing Indian-UK Relations

Sudhir Choudhrie was born, raised, and educated in India. His career started in India, but in 2010, he became a British national, something that allowed him to export business to reach international markets and to enhance the relations between India and the UK.

Sudhir was born in 1949. The London-based businessman has interests in different industries, including aviation, hospitality, healthcare, and exports. He started his first company in 1975, Magnum International Trading Company Ltd. The company specialized in exports from India to other parts of the world. His goal was to expand the Indian exports market. Later, in 1995, he founded Taj Kerala in partnership with Taj Hotels Resorts. Through the partnership, he also created four local resorts. The same year he partnered with Taj Hotels Resorts, he entered another partnership with Adidas AG and founded Adidas Indian Trading. Through this, Adidas introduced 180 stores in India and created state-of-the-art facilities. From 1999, Sudhir has served as a non-executive director at Ebookers PLC.

In 2004, Sudhir Choudhrie made a major investment in Air Deccan, a budget airline operating in India. Through his investment and involvement with the aviation company, Air Deccan grew to carry seven, million passengers a year with more than 200 flights.

Having been in international commerce and other industries for more than 30 years, Sudhir now uses his experience to help businesses in different sectors to grow. As part of the board of the C&C Alpha Group, he has been instrumental in helping the business expand its reach in sectors, such as healthcare, banking, hospitality, real estate, aviation, and energy among others. Notably, the company has expanded to pilot training in the Philippines, UK, and the Middle East.

For more than 10 years now, Sudhir has actively supported the Liberal Democrats Party. He has acted as the advisor to the Indian government and been part of UK-India bilateral trade talks.