Richard Liu Qiangdong is the CEO of, formerly 360buy Ltd. Before his current position, Richard made his name in China’s most influential technology start-up accelerator and later founded the companies.

  1. About Richard Liu

Richard Liu is the CEO of Previously, he was the founder of 360buy and Chairman of Hima Group, instrumental in building China’s $1 Billion mid-to-large enterprise Internet market. He is also a member of the Xi’an Jiaotong University Law School board of directors and a regular speaker at Fortune 1000 companies on innovation strategy and Internet issues in China. He is a founding member of the Internet Committee of the Chinese People’s Political Consultative Conference.

  1. Career Experience

Liu Qiangdong founded and the online travel service hub service, Both companies were incubated in the prestigious TMT Club in Beijing, a Silicon Valley-based Keiretsu Forum partner. He also was an angel investor in dozens of Chinese Internet start-ups, including Tudou, UCweb, (one of China’s largest real estate listing sites), Dianping (one of China’s largest restaurant review sites), and Youku Tudou, among others.

Liu was featured as an Honoree in Variety 500 entitled, “ Richard Liu; Founder / Chairman / CEO”, as a result of his persistence, innovation, and hard work. During his free time, the billionaire loves to either spend time with his family or volunteering at Red Cross.

  1. About

360buy Ltd. was re-branded to, as 360buy was the online retailer business and JD is the new platform business. JD is a cross-border e-commerce company across verticals including retail, C2C, B2B and mobile commerce. In 2013, JD achieved a total gross merchandise volume of RMB 150 billion (US$23 billion), approximately doubling year-over-year from 2012, with an increase of 75% in overseas transactions. JD has formed strategic partnerships with over 1,000 leading brands, including Netease Cloud Computing, and AXA.

  1. Marketing Strategy

Qiangdong’s marketing strategy is to be China’s primary online b2c business. For example, has a virtual monopoly on home appliances and consumer electronics deliveries for tier-one and tier-two cities in China. It has been highly successful with this business model, as shown in its 25%-28% GMV growth in 2013 and its 27.7% GMV growth in the first quarter of 2014 compared to 2012.

Richard Liu represents a critical success factor in the e-commerce business. He foresaw the potential growth of e-commerce in China and has made smart investments to create a leading company in the e-commerce space. His marketing strategy employs sustainable customer acquisition and retention strategies. See related link for additional information.


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