Social networking sites have become an essential part of our lives and are constantly evolving due to changing user behavior. As per the futurology
guru Jason Hope, social media’s future looks bright. Let’s delve deeper into three aspects of social media that he thinks will shape its future.
1) Social Networks Helping Businesses Grow
Social media platforms are no longer places for people to socialize but have also become vital for growing businesses. Social media is now helping companies make direct sales, and users are willing to buy products through them. As per Jason Hope, this shift in user behavior explains why businesses have now focused on their social presence instead of their website.
Jason Hope notes that users spend around 2 hours and 45 minutes on social media daily. Social media sites have evolved from finding old friends to entertaining users with new features and functions.
According to Json Hope, there´s more. Facebook, Instagram, Twitter, etc., are now used for entertainment and information purposes, and their future looks bright as they continue to provide users with a diverse range of content.
3) The Role of Mobile Devices in Social Media Advertising
According to Jason Hope, businesses must focus on mobile apps, targeted ads, and a strong social media presence to grow.
This is because over 80% of internet users spend most of their time using social media apps on their mobile devices instead of visiting websites, and 91% access social media through mobile phones. Marketers must develop communities of loyal customers instead of leading pages to succeed in this market. Jason Hope points out that Facebook is losing its charm with time due to a lack of trust and interest among Gen Z. However, the future of social media looks bright, and businesses must adapt to changing user behavior and market trends.