Dennis Durkin is a prominent game industry figure, particularly known for his involvement with the Xbox 360 platform. In November 2011, the Xbox 360 team collaborated with NFL Play 60, a program encouraging children to lead healthier and more active lifestyles. The partnership focused on utilizing the Kinect motion-sensing technology of the Xbox 360 to support youth fitness.

With the integration of Kinect, the Xbox 360 aimed to offer an interactive and engaging platform for children to participate in physical activities. The motion-sensing capabilities of Kinect allow players to control games using their body movements, making it an ideal tool for promoting physical exercise.

By teaming up with NFL Play 60, the Xbox 360 aimed to leverage the popularity of American football and the NFL to encourage children to get active. NFL Play 60 is an initiative led by the National Football League that promotes the importance of physical activity for at least 60 minutes a day.

The partnership between Xbox 360 and NFL Play 60 likely involved the development of fitness-oriented games and applications for the console. These games would have incorporated NFL-themed content, such as football drills and exercises, to make physical activity more enjoyable and accessible to children.

By using the Kinect technology, players would have been able to interact with the games through their movements, providing a more immersive and dynamic experience.

Dennis Durkin role in this partnership likely involved overseeing the strategic aspects of the collaboration, including identifying opportunities for synergy between Xbox 360’s technology and NFL Play 60’s mission. As a game industry executive, Dennis Durkin likely played a crucial role in driving the partnership forward and ensuring its success.

The partnership between Xbox 360 and NFL Play aimed to combine the power of gaming and sports to promote youth fitness.