Diogo Corona, the COO of Smart Fit, has spearheaded the transformation of TotalPass into a rising star in the fitness platform universe. His visionary leadership has propelled the company from a mere experiment to a significant player in the industry.
With a 20% market share, TotalPass is gearing up to challenge the dominant player, Gympass, which holds an 80% share. Diogo’s strategic decisions have positioned TotalPass for success.
The platform has expanded its partner gym network remarkably, increasing from 2,500 to over 8,000 gyms since 2022. High-profile corporations, including Volkswagen, Ford, Banco Original, and Amil, are among its esteemed clients.
Diogo skillfully leverages Smart Fit’s premium brands like Bio Ritmo and various studios to attract executives seeking personalized fitness solutions. The introduction of TotalMind, a well-being platform in partnership with Psicologia Viva, has further enhanced TotalPass’s appeal.
With a focus on Latin America and the support of the strong Smart Fit group, Diogo Corona has propelled TotalPass on an upward trajectory, becoming a force to be reckoned with in the fitness platform market.
Follow Diogo Corona on Linkedin.