Hawkers Co, a fashion eyewear company, catches the eye of young trendy people seeking high-end value brands at low-end prices. Rising to become a more than $100 million per year success wasn’t easy but facilitated with the help of expert venture capitalist Alejandro Betancourt. Four founders sought to establish a Spanish version of Craigslist by reselling sunglasses from California. With a $60 million revenue venture on their hands, Hawkers weren’t afraid to ask for help when they needed more resources.

Struggling to keep up with production cost, current President Alejandro Betancourt laid the blueprint for financial success. With 90% of sunglasses ordered online, Alejandro Betancourt harnessed the power of social media influencers on sites like Instagram. Investors infused the company with $56 million allowing the company to fund offices all over the world and sell 4.5 million pairs in more than 50 countries in 2017.

Alejandro Betancourt not only created a platform to drive-up sales but tapped into the company’s core values to leverage followers. To keep quality brands like Dolce & Gabbana at up to 80% off, his strategy was simple—drive more sales to avoid bumping up the profit margin. The company’s commitment to transparency extends past careful attention to customer concerns towards implementing a new line of environmentally responsible sunglasses(in 100% sustainable packaging) for audiences seeking stylish yet environmentally friendly protective eyewear.

Alejandro Betancourt’s success in helping create a top 10 Spanish Startup in 2018 has all to do with his humorous personal business strategy: “Always surround yourself with good people and build teams that deliver high performance.” Even as markets change he is certain that he and his team of Hawkers will continue to provide high-end value brands at low-end prices with fashionable success. Alejandro Betancourt Lopez’s: Twitter.